We all want to grow business and sales management is one of the difficult tasks we all face. How do you communicate to your sales team how to reach their goals?
Although there are many aspects to success in sales , one of the most important is in organized activity. Many sales people spend a lot of time preparing, on their computers or in meetings yet fail to make enough touches with customers. I'd like to propose you administrate a point system.
If we are talking about outside sales, imagine that you have a point system such as:
1 visit=10 points
1 successful call= 1 point
1 email= 0.25 points
The above point system means that just to maintain a basic, average day a person would need 30 points. To be above average they'd need 40 points, to be a sales winner they'd need 50 points and to be a sales whale they'd need 60 points per day. Below are some examples of successful sales days:
Monday: paperwork, planning week, 10 calls, 8 emails: 12 points
Tuesday: 4 visits, 24 emails, 10 calls= 56 points
Wednesday: in office: 50 calls, 96 form emails, 12 personalized emails =78
Thursday: at tradeshow: 4 visits, 24 emails, 10 calls= 56 points
Friday: 3 visits, 12 emails, 10 calls = 45 points
As you see from the above example, the person averages 49 points which makes them just shy of being a sales winner. Does this mean that the person cannot create success? No... But what it means is that they are active and digging for sales.
As sales professionals our goal is to combine quality with quantity the best we can. If you are only averaging 20 points to 30 points a week what are your changes to become a sales winner? However if you are averaging 60 points a week and working nights to organize your next day and weekends to catch up on emails imagine how much further ahead you can get. This doesn't mean that you must work so many hours but it does mean that if you go home at the end of the day and you look at a call volume of 10 calls and 12 email that you simply are not creating overwhelming action that will create success.
I hope that this post helps to motivate you and keep in mind that the points aren't exact, they are just representative of a bigger point.
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