This email is about the Dackor culture, how we came into existence and what I believe is the right attitude.
Before I created Dackor, I worked in various jobs and went above and beyond with websites, brochures, came in early, left late, worked on the weekends, helped co-workers, studied at night, read books to sharpen my knowledge and generally just went all out. My employers benefitted from having a hard working employee that went above and beyond and I benefited because I learned valuable skills that built both myself AND contributed to success. As my success grew, so too did my confidence. What I learned was to add value for the sake of adding value and striving to improve rather than simply demanding instant payment in a transactional mentality. I did not become resentful that other employees did not contribute the same level of effort because I know that in order to stand out you have to be willing to go above and beyond. When you go above and beyond it stands to reason that not everyone else will. But "Your attitude will determine YOUR latitude."
When we opened Dackor in the US in 2003, I wanted to create an environment where people could grow, a place that attracts people with good attitudes but also a place where we reward exceptional results. Not everyone on our team will go above and beyond however, I believe that Dackor rewards people who create exception results. Whether it is rewarded by overtime, salary increase or commission, we are looking to create an environment where the cream rises to the top, but not an environment of tit for tat where every action is rewarded as if the company does not pay a base salary.
Sometimes it takes time to see results. When you are on a mission for growth there are times you will head down the wrong path. Working extra hard may not always generate exceptional results that will immediately lead to rewards. What I have learned is that hard work instead gives me the opportunity to figure out where to invest my time. Through trial and error you will learn what the best use of your time is and how to create phenomenal results with the best leverage of your time. It takes time to figure this out and in some case years. Most seemingly overnight successes are never done overnight.
I hope as I share the above you know it comes from a place of personal experience but also it can be a new attitude for some. Since you are an adult, can you say you've always done your best? Have you always given 110% to your work? I will tell you that it's never too late to start.
Below are examples of having the right attitude versus the wrong attitude.
1. That's not my job
2. Am I going to be paid extra for that
3. That's not fair that I am doing all the work
4. Why aren't others contributing the same as I am
1. That is my job, if it helps grow the business or helps my co-workers
2. I am going to contribute with the best use of my time because I know it will pay off eventually in increased sales and/or recognition.
3. I am the best person to do it because I go the extra mile. I'm not going to gear down to match someone else's attitude.
4. I realize that not everyone will go above and beyond but I do because that's a winning attitude !
The above is not being written for any one specific person, it's written FOR YOU. Part of a winning attitude is to take personal responsibility for yourself. And as I always say "We don't have control of others....we only have control of ourself and our actions."
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